Richard Lindner – Email Marketing Mastery

Grow to be a Licensed Electronic mail Advertising Grasp

6-5-3-4

Uncover the confirmed plan for easy, automated e-mail advertising and marketing that generates AT LEAST 200% extra gross sales from the checklist you have already got (even when it’s tiny)

What You’ll Study

The Good Promotional Calendar

Develop a 30 and 90-day promotional calendar that, when executed accurately, ends in income and engagement to hockey stick straight up! After you have collected your belongings and perceive the important thing ideas, you may create short-term and long-term rolling calendars.

four Magic Questions

Reply these four “magic” questions earlier than you ever begin writing an e-mail to set your marketing campaign up for achievement. So long as you may reply these four questions you’ll know easy methods to write an e-mail that establishes you as an authority in your business and builds a bond along with your checklist.

Factors of Perception

Take into consideration precisely who you’re writing to and precisely why they might wish to purchase—why do they care what it’s a must to say? As soon as you’ll be able to outline the specified finish end result, it is possible for you to to develop a journey by way of your e-mail copy that takes the client from the place they’re… to the place they wish to be by utilizing your services or products.

three Classes of Emails

Learn the way and when to make use of the three totally different classes of e-mail campaigns—transactional, relational, or promotional. Selecting the proper class will make sure that you’re emailing your prospects with the proper messaging! (That is easy methods to ship a number of campaigns and provides with out BURNING your e-mail checklist.)

Grow to be a Licensed Electronic mail Advertising Grasp & Study The best way to Generate the Highest ROI of ANY Advertising Technique in Your Enterprise…

Create the PERFECT promotional calendar for your small business… (Do that proper and also you’ll see income AND engagement hockey stick straight up!)
Guarantee your emails really make it to the inbox… (HINT: follow poor checklist hygiene and your deliverability will endure)
Use confirmed methods to get MORE opens and MORE clicks from even your most engaged and constant subscribers…
Study which objectives and metrics you ought to be monitoring on a day-to-day foundation to measure your Electronic mail Advertising success…
Listing “CPR”… The best way to clear and revive your lifeless (or practically lifeless) e-mail lists and get them opening and clicking once more!
Uncover the four “magic” e-mail copywriting questions (and why answering four easy questions will virtually write your e-mail copy for you)
Queue the Click on: 6 psychological methods to get your subscribers primed and able to click on the hyperlinks in your emails
three segmentation methods that truly work and make sure that you’re solely emailing your excellent prospects! (That is easy methods to ship a number of campaigns and provides with out BURNING out your e-mail checklist)

Our model new interface makes it simple so that you can navigate and devour the content material and observe your progress on the way in which to changing into an Electronic mail Advertising Grasp

The two most essential inquiries to reply earlier than triggering ANY marketing campaign to a brand new subscriber (Get this unsuitable and the following button they click on may very well be Unsubscribe… or worse—Spam)

Electronic mail Indoctrination: The right welcome e-mail marketing campaign to begin constructing actual relationships along with your new subscribers and turning them from strangers into associates
Marketing campaign Mapping: The best way to discover and duplicate your most profitable advertising and marketing campaigns (so that you all the time know what you’re selling and if you’re selling it)
The one four causes individuals purchase from you (and easy methods to leverage them to generate extra gross sales out of your e-mail advertising and marketing efforts)
The 9 sneaky methods that triple your e-mail open charges (and when to make use of them)
Marketing campaign Creation: The 5 kinds of e-mail campaigns you ought to be utilizing in your small business (and easy methods to Storyboard and craft every one)
three must-use instruments to watch your e-mail deliverability (and be sure you’re moving into the inbox)

Course Particulars

Module 1

The Position of Electronic mail Advertising

Lesson 1: Meet Your Teacher
Lesson 2: The Position of Electronic mail Advertising
Lesson three: THREE Totally different “Varieties” of Emails
Lesson four: The TWO Ship Varieties
Lesson 5: Electronic mail Advertising & Listing Constructing

Module 2

Creating Your Advertising Calendar

Lesson 1: The Position of Your Advertising Calendar
Lesson 2: Gathering Promotional Belongings
Lesson three: Creating Your 30 Day Calendar
Lesson four: Creating Your 90 Day Calendar

Module three

Electronic mail Marketing campaign Creation

Lesson 1: Electronic mail Campaigns Defined
Lesson 2: Storyboarding Your Indoctrination Marketing campaign
Lesson three: CASE STUDY: DigitalMarketer
Lesson four: Storyboarding Your Engagement Marketing campaign
Lesson 5: Storyboarding Your Ascension Marketing campaign
Lesson 6: Storyboarding Your Consumption Marketing campaign
Lesson 7: Crafting a Upsell Marketing campaign
Lesson eight: Storyboarding Your Segmentation Marketing campaign
Lesson 9: CASE STUDY: Greatest Purchase
Lesson 10: CASE STUDY: Kate Spade
Lesson 11: Storyboarding Your Re-Engagement Marketing campaign
Lesson 12 CASE STUDY: DigitalMarketer Re-Engagement Marketing campaign
Lesson 13: CASE STUDY: DigitalMarketer Win Again Marketing campaign

Module four

Electronic mail Copywriting & Design

Lesson 1: Harvesting Confirmed Gross sales Copy
Lesson 2: The FOUR Causes Folks Purchase
Lesson three: Factors of Perception
Lesson four: Crafting Your Topic Strains
Lesson 5: Crafting Your Physique Copy
Lesson 6: Queuing the Click on

Module 5

Optimizing Opens & Clicks

Lesson 1: Getting Extra Opens
Lesson 2: Getting Extra Clicks

Module 6

Monitoring & Measuring Outcomes

Lesson 1: Benchmarking Your Outcomes
Lesson 2: What to Observe & When To Observe it!
Lesson three: DEMO: Electronic mail Stats Monitoring Sheet

Module 7

Electronic mail Deliverability

Lesson 1: three Methods to Show You’re NOT a Spammer
Lesson 2: Your Mailer Popularity
Lesson three: Your Sender Infrastructure
Lesson four: Your Subscriber Engagement
Lesson 5: Monitoring & Monitoring Deliverability

What You’ll Get

While you enroll right this moment, you’ll obtain immediate entry to:

The Electronic mail Advertising Mastery Course
7 Core Modules
46 Video Classes
four Handouts
7 Quizzes (one for every module)

Plus, upon profitable finishing of the course and all exams additionally, you will obtain:

A badge designating you as a Licensed Electronic mail Advertising Specialist that may be hosted in your web site, e-mail signature and LinkedIn profile.
A digital, printable certificates appropriate for framing

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